WWF: Your Plastic Diet

Graham Drew, Matthew Simms

International NGO the World Wide Fund for Nature ran a multichannel campaign in Singapore, Malaysia, Vietnam, the Philippines and Thailand to demonstrate how much plastic humans were ingesting because of pollution.

Campaign details

Brand: WWFBrand owner: WWFLead agency: Grey MalaysiaContributing agency: whiteGREYMarket: Asia (general region)Industries: Charities & voluntary organisationsMedia channels: Content marketing, Direct marketing, Online video, Outdoor, out-of-home, Social media, Websites & microsites, Word of mouth, influencersBudget: No budget

Executive summary

Plastic is choking our planet to death. It's dumped across Asia, washing up on our shores all over the region, and killing Asia's iconic wildlife, from whales to turtles and millions of seabirds.

It's also being consumed by another animal – humans. As dramatised in...

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