Case details
Brand: Yahoo Taiwan
Brand owner: Yahoo Taiwan
Main agency: Dentsu Guohua Co., Ltd.
Secondary agency: Zhenghao Public Relations, 08 Qi Creative Vision Co., Ltd.
Put on the market: Taiwan
Launch time: March 12, 2019-April 2, 2019
Industry: Internet Information
Media channels: social media, offline events, video platforms
Budget: 160,000
Case summary
Yahoo has been launching new marketing tools, but the media people only pay attention to Google, Facebook...
How to attract their attention?
When everyone is talking about how new they are, we do the opposite....