YouTube ad viewability consistently tops 90% across Asia Pacific, according to the latest data from Think with Google, the company's digital trends research arm. YouTube ad viewability – defined as when at least 50% of the ad's area is visible and playing for at least two seconds – in the region averaged 94%. This contrasts with other web and app video ads and display ads, which see viewability at 67% and 54% respectively.
Across the fourteen markets studied, YouTube ad viewability varies between 93% and 96%. Web and app video ads see far greater variation, between 58% and 81%. Display...