YouTube leads ad viewability rates in APAC

An overview of YouTube, video and display ad viewability rates in Asia Pacific and key markets.

YouTube ad viewability consistently tops 90% across Asia Pacific, according to the latest data from Think with Google, the company's digital trends research arm. YouTube ad viewability – defined as when at least 50% of the ad's area is visible and playing for at least two seconds – in the region averaged 94%. This contrasts with other web and app video ads and display ads, which see viewability at 67% and 54% respectively.

Across the fourteen markets studied, YouTube ad viewability varies between 93% and 96%. Web and app video ads see far greater variation, between 58% and 81%. Display...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands