Bumrungrad International Hospital: Local hero

Bumrungrad International Hospital, a hospital in Bangkok, launched a YouTube video that highlighted how it is treating patients from overseas safely amidst the Covid-19 pandemic.

Campaign details

Brand: Bumrungrad International HospitalContributing Agency: In-house and ChangkitwittayaEntry Title: Local Hero (Bumrungrad)Winning Category: Small Budget, Big ResultPrimary Objective: Brand AwarenessFormat: TrueView In-Stream Ads

Background/Context/Business Objective

Bumrungrad International Hospital operates a private hospital business in Bangkok with 580 licensed beds and capacity for over 5,500 outpatients per day. It is one of the leading healthcare providers in Thailand and the Southeast Asian region, providing complete healthcare services for both outpatients and inpatients. it has always emphasized the importance of quality healthcare and experienced physicians and staff.

Bumrungrad is the...

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