Campaign details
Brand: Cathay Financial HoldingsAgency: OgilvyCountry: TaiwanAward: Creative innovation
Background & context
Financial services of banks are not considered significantly differentiated for customers. Therefore, the campaign aimed to present Taiwanese people’s daily lives in a creative and interesting way. By transforming from online to offline, Cathay Financial Holdings, one of the largest commercial banks in Taiwan, hoped to encourage people to naturally enter the life of Fin-Tech and guided their attention to this unfamiliar topic.
Moreover, Cathay Financial Holdings also wanted to engage with the younger generation, create brand affinity, and actively drive...