GoDaddy: Made in America

GoDaddy, an internet domain registrar and web hosting company, increased subscribers and organic traffic during the COVID-19 pandemic by launching a YouTube series of tutorial content to support and inspire small businesses during the volatility of 2020.

Campaign details

Brand: Go Daddy Advertiser: Go Daddy Agency: N/ACountry: US

Background and context

GoDaddy's Always On initiative was a vehicle to deliver audience-first experiences via the most watched content platform, YouTube, to an ambitious community that shares common values and aspirations. GoDaddy's Always On content sought to build emotional connection with the audience through branded storytelling. This was done by championing the stories of everyday entrepreneurs, intentionally focusing on the disparity in opportunities and access to resources for underserved communities and populations. The series was designed to reaffirm GoDaddy's belief that entrepreneurship...

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