Campaign details
Brand: GrabFood Free Your HungerContributing Agency: Spa-Hakuhodo Co., Ltd.Entry Title: GrabFood Free Your HungerWinning Category: Best StorytellingPrimary Objective: Advertising AwarenessFormat: TrueView In-Stream Ads
Background/Context/Business Objective
Thailand’s food delivery service has grown significantly over the past two years in a market that is intensively competitive with price and promotion wars, and has been driven by promotional campaigns from every player in the market (similar to the e-commerce market).
Promotional campaigns have been part of GrabFood’s business success. As a market leader, we’re the first brand that launched a...