Grab Food: Free your hunger

GrabFood, a food delivery brand, created a more meaningful connection with its customers in Thailand by launching a social media teaser campaign and YouTube takeover ad.

Campaign details

Brand: GrabFood Free Your HungerContributing Agency: Spa-Hakuhodo Co., Ltd.Entry Title: GrabFood Free Your HungerWinning Category: Best StorytellingPrimary Objective: Advertising AwarenessFormat: TrueView In-Stream Ads

Background/Context/Business Objective

Thailand’s food delivery service has grown significantly over the past two years in a market that is intensively competitive with price and promotion wars, and has been driven by promotional campaigns from every player in the market (similar to the e-commerce market).

Promotional campaigns have been part of GrabFood’s business success. As a market leader, we’re the first brand that launched a...

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