Match.com: Match Made in Hell (MMIH)

Match.com, a dating website, increased brand consideration during the COVID-19 pandemic in the US by launching a series of humorous YouTube videos that highlighted the difficulties of dating in a pandemic.

Campaign details

Brand: Match.comAdvertiser: Match GroupAgency: Maximum Effort, Dotted Line Communications, Better HalfCountry: US

Background and context

Match, an icon in online dating, has high awareness but continues to face fast-growing competition, challenging their ability to stay top of mind for US adult daters. December marks the start of peak season for the dating category and Match's goal was to be more top of mind and build brand consideration within this time frame. However, with COVID-19 peak season in 2020 it was going to be different as the pandemic had already had a...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands