Zaatar w Zeit: The Super-Natural Green Wrap

Zaatar w Zeit, a fast-casual urban eatery brand, launched a bright green wrap using a multichannel strategy to position itself as an innovative brand among millennials and lift sales in an oversaturated market in Lebanon.

Campaign details

Brand: Zaatar w ZeitBrand owner: CraviaLead agency: Publicis Levant, MSL BeirutCountry: LebanonIndustries: Restaurants & takeawaysMedia channels: Competitions & contests, Events & experiential, Other & ambient media, Outdoor, out-of-home, Packaging & design, Radio & audio, Social media, Word of mouth, influencersBudget: Up to 500k

Executive summary

In a world where everything became vanilla, we added green.

A behaviour derived from human nature is that we feast with our eyes before we taste. The visual communication aspect of social media is founded on this and means that food...

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