Zomato: How Zomato won the game before the game

Food delivery app Zomato ran a gamified, multi-channel campaign targeting young male cricket fans in India to drive sales, user acquisition, engagement and regional penetration.

Campaign details

Brand: ZomatoBrand owner: Zomato India Pvt LtdAgency: McCann WorldgroupMarket: IndiaIndustries: Restaurants & takeawaysMedia channels: Competitions & contests, Gaming & in-game advertising, Mobile & apps, Online display, Online video, Social media, TelevisionBudget: 3 - 5 million

Executive summary

"Food tech start-ups have revolutionised the way Indians eat. Ordering food online is now a habit. There is large headroom to increase reach, engagement and usage frequency for food tech apps."

– Abheek Singhi, Senior Partner and Managing Director at Boston Consulting Group.

India's obsession with food, high...

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