Campaign details
Brand: ZomatoBrand owner: Zomato India Pvt LtdAgency: McCann WorldgroupMarket: IndiaIndustries: Restaurants & takeawaysMedia channels: Competitions & contests, Gaming & in-game advertising, Mobile & apps, Online display, Online video, Social media, TelevisionBudget: 3 - 5 million
Executive summary
"Food tech start-ups have revolutionised the way Indians eat. Ordering food online is now a habit. There is large headroom to increase reach, engagement and usage frequency for food tech apps."
– Abheek Singhi, Senior Partner and Managing Director at Boston Consulting Group.
India's obsession with food, high...