Zong 4G: A new dream

Zong 4G, a telecom company, launched the 'Hum Hain One' campaign in Pakistan to reposition the brand as the top network and increase market penetration.

Campaign details

Brand: Zong 4GBrand owner: China MobileEntrant company: Brainchild Communications, IslamabadIdea creation: Zong, IslamabadMedia: Brainchild Communications Pakistan Limited, IslamabadMarket: AsiaSector: Telephone & internet servicesMedia channels: Online video, Public relations, Radio & audio, Social media, TelevisionBudget: Up to 500k

Executive summary

Being a telecom company in Pakistan that operates in an environment with stifling competition, brand communications play a defining role for Zong 4G to fulfill its marketing objectives. With a brand mantra of 'A New Dream', Zong 4G has prided itself for...

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