ZSL London Zoo & ZSL Whipsnade Zoo: In the face of a global pandemic, how our animals and famous friends’ marketing efforts gave us a million reasons to keep our zoos open

The Zoological Society of London (ZSL), a conservation charity, launched a campaign in the UK to raise enough funds to save London Zoo and Whipsnade Zoo and convince the public that the zoos were worth saving.

Campaign details

Brand: ZSL London Zoo & ZSL Whipsnade ZooAgency: Wunderman Thompson UK

Summary

With its doors closed for the first time since the Second World War, the Zoological Society of London (ZSL) required urgent donations to feed their animals.

Having already drawn on their existing pool of donors, they needed support from the general public, but with absolutely no budget they were relying on resourcefulness and creative cut- through to move the great British public.

Competition for charity was tough, with numerous cultural and charitable causes also in crisis and asking for help. We felt zoos...

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