Campaign details
Brand: Zwitsal Baby ShampooLead agency: Mindshare IndonesiaCountry: Indonesia
Strategy
Objective
Kids are all about playing, however due to rapid growth of smartphone usage, parents today leverage this device to make their kids stay under the roof and play on their parents phone.
Target Audience
Kids and their Parents
Creative Strategy
Reach kids and their parents using precise marketing, in gaming platform.
The idea was to get users hooked to the game ,thereby keeping them outdoor for a longer period of time.
Realizing the trending tech of augmented reality.
Pokkt created an engaging AR...