Zycus: HR – L&OD Automation

Zycus, a leading global provider of cognitive procurement, launched a global campaign to free employees from repetitive tasks and focus on self-development.

Campaign details

Brand: ZycusBrand owner: Zycus InfotechEntrant company: Zycus, PrincetonIdea creation: In houseMarket: GlobalSector: Information TechnologyMedia channels: No mediaBudget: No budget

Executive summary

Is our theme 'Meant for more' applicable only to our client and prospect base from the procurement domain? Zycus, a leading global provider of Cognitive Procurement that offers an integrated AI powered Source-to-Pay suite wants to use its theme to empower employees to leverage cognitive thinking to make their daily operations strategic and effective.

Zycus launched, for its employees, a program that...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands