Campaign details
Brand: ZycusBrand owner: Zycus InfotechEntrant company: Zycus, PrincetonIdea creation: In houseMarket: GlobalSector: Information TechnologyMedia channels: Email marketing, Online video, Public relations, Social mediaBudget: Up to 500k
Executive summary
Come 2021, Zycus entered a new decade and launched the new brand identity aligned to Cognitive Procurement – Source to Pay solution integrated with Merlin AI suite.
We launched this new era of procurement with a very clear thought and objective in mind that "Procurement is Meant for More".
Market background & objectives
About
Cognitive...