Zycus: New brand identity launch

Zycus, a leading global provider of cognitive procurement, launched a new brand identity worldwide that was in line with Cognitive Procurement.

Campaign details

Brand: ZycusBrand owner: Zycus InfotechEntrant company: Zycus, PrincetonIdea creation: In houseMarket: GlobalSector: Information TechnologyMedia channels: Email marketing, Online video, Public relations, Social mediaBudget: Up to 500k

Executive summary

Come 2021, Zycus entered a new decade and launched the new brand identity aligned to Cognitive Procurement – Source to Pay solution integrated with Merlin AI suite.

We launched this new era of procurement with a very clear thought and objective in mind that "Procurement is Meant for More".

Market background & objectives

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