Case details
Brand: Provence L’Occitane
Brand owner: L'Occitane Provence
Main Agency: Mindset China
Put on the market: Mainland China
Delivery time: April 17, 2020-April 30, 2020
Industry: Daily Chemicals
Media channels: social media, video platforms
Budget: 16.45 million
Case summary
Competition in China's skin care product market has become increasingly fierce, and major brands have entered the young market one after another. During the anti-epidemic period, home isolation has greatly increased people's demand for content, which is particularly evident in the majority of only-child Z generations.
Generation Z is deeply...