Case details
Brand: OMO
Brand owner: Unilever
Main Agency: Isobar – 2017/2018, Wunderman Thompson – 2019/2020
Holding Group: WPP
Put on the market: Mainland China
Delivery time: April 2017-April 2020
Industry: Daily chemical products
Media channels: social media, TV, video platforms
Budget: 100 million
Case summary
Challenge: Omo's brand concept is aging, and business has continued to decline in three years (2014-2016)
As a leading brand in the field of clothing cleaning, Omoo has always emphasized that “stain is an opportunity for children to learn and grow, and Dirt is...