French skin care brand L’Occitane is affected by the epidemic in the beginning of 2020, and spring marketing is difficult. The brand needs to carry out creative marketing, expand the young consumer group, change the current status of consumer group solidification, and increase sales.
Brand: Provence L’Occitane
Brand owner: L'Occitane Provence
Main Agency: Mindset China
Put on the market: Mainland China
Delivery time: April 17, 2020-April 30, 2020
Industry: Daily Chemicals
Media channels: social media, video platforms