L'Occitane X Luo Tianyi: Virtual idol cloud endorsement for love power generation non-stop

French skin care brand L’Occitane is affected by the epidemic in the beginning of 2020, and spring marketing is difficult. The brand needs to carry out creative marketing, expand the young consumer group, change the current status of consumer group solidification, and increase sales.

Case details

Brand: Provence L’Occitane

Brand owner: L'Occitane Provence

Main Agency: Mindset China

Put on the market: Mainland China

Delivery time: April 17, 2020-April 30, 2020

Industry: Daily Chemicals

Media channels: social media, video platforms

Budget:16.45 million

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