360' brand. Branding not blending in a multicultural environment. Not just a change of logo but a change of philosophy

Case study describing how the mobile operator MobiMak, in the multicultural environment of Macedonia, has developed and re-branded itself from an inward-looking technology company into a consumer-centred, marketing-oriented one, as Macedonia itself has emerged into free-market capitalism.

360° Brand

Branding Not Blending in a Multicultural Environment. Not Just a Change of Logo but a Change of Philosophy

Elena GligorovskaMOBIMAK, Macedonia


Macedonia is one of the former Yugoslav republics with 2.1 million inhabitants, having Serbia with Kosovo, Bulgaria, Albania and Greece as neighbors. Since the beginning of the 1990s Macedonian companies have gone through many “transitions̶)

The Mobimak team is in a constant search for new creative ideals and innovations. We have never been satisfied with our present achievements; we research and identify new advantages and technological innovations, implementing them in all segments of our operation.

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