Branding Not Blending in a Multicultural Environment. Not Just a Change of Logo but a Change of Philosophy
Elena GligorovskaMOBIMAK, Macedonia
MACEDONIA AND TRANSITIONAL CHALLENGES
Macedonia is one of the former Yugoslav republics with 2.1 million inhabitants, having Serbia with Kosovo, Bulgaria, Albania and Greece as neighbors. Since the beginning of the 1990s Macedonian companies have gone through many “transitions̶)The Mobimak team is in a constant search for new creative ideals and innovations. We have never been satisfied with our present achievements; we research and identify new advantages and technological innovations, implementing them in all segments of our operation.