360PR helps Stonyfield Organic take its mission to new pastures

Dairy company Stonyfield Organic created #PlayFree, an on-ground initiative to remove pesticides from children's playing fields and community spaces and underscore the brand's organic credentials in the US.

Campaign details

Brand: STONYFIELD ORGANIC Agency: 360PR

The Challenge

Marking its 35th anniversary, Stonyfield Organic yogurt undertook a bold new commitment to combat the use of pesticides in children's outdoor playing fields and community spaces, iden

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