38% of large retailers using IoT for in-store contextualised marketing

An overview of the uses of Internet of Things technology among adopters in the retail and wholesale industry.

Nearly two-fifths (38%) of large-scale retailers using the Internet of Things (IoT) have done so in the area of in-store contextualised marketing. This is according to a Microsoft surveyof 267 companies in the retail and wholesale industry who have ad

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands