73% of marketers to spend more on influencers over next year

An overview of influencer marketing plans over the next 12 months in Germany, the UK and the US.

Three-quarters (73%) of marketers are allocating a greater proportion of their resources to influencer marketing than they were a year ago, according to a survey in Germany, the UK and the US by influencer marketing company Takumi.

This comes at a time – WARC Data forecasts global advertising spend to fall by 8.1% this year, though social advertising is projected to grow by 9.8%. Additional data show that influencer budgets were in the first half of 2020, a softer rate than more established media like TV.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands