Strategy Toolkit: Dummy brief - H&M

This dummy brief requires you to explain how marketing can help a brand. Can you advise a cosmetics brand considering investment in marketing? This brief asks you to define the role of communications.

This dummy brief is a test of your ability to understand a client's needs and develop a strategic response.

Warc has teamed up with the A[P]SOTW – or the Advertising [Planning] School On The Web to give it its full title. This initiative is run by a team of senior planners from across the world. They post challenges for up-and-coming planners and marketers.

Warc is republishing some of their recent briefs so that users of the Strategy Toolkit can put some of their skills to the test.

This challenge comes from Rob Campbell, Head of Planning at Wieden & Kennedy...

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WARC helps you to plan, create and deliver more effective marketing

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  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

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