APCL: Filled by Palsy

APCL, an NGO, trained cerebral palsy patients in Portugal to become certified public accountants (CPAs) that help the Portuguese with their taxes in exchange for a donation to APCL.

Campaign Details

Brand: Associação de Paralisia Cerebral de Lisboa (APCL) Idea: Havas Country: Portugal

Why is This Work Relevant for Creative Strategy?

The strategy of the campaign was a success because of the way it used a common habit of the Portuguese - hiring accountants to do their taxes - to create a solution for the lack of donations to NGOs like APCL.