Hostelworld: Proving humour can travel

Hostelworld, a hostel-focused online booking platform, promoted the launch of its translation app, Speak The World, by launching a YouTube video with Phil Wang to prove that humour does travel.

Background/business challenge

Hostelworld is the booking.com of hostels. Travellers can use it to research and book over 33,000 properties around the world.

A key point of difference for hostels is their friendly, social, open nature. When you stay in a hostel...