SNIFF: Clásico Dogs

Dog rehoming charity SNIFF turned rescue dogs into football stars in a social media campaign to boost adoption rates in the UAE.

Campaign details

Brand: SNIFF Brand owner: SNIFF Lead agency: TBWA\RAAD Country: United Arab Emirates Industries: Charities & voluntary organisations Media channels: Online video, Social media Budget: No budget

Executive summary

You can't teach old dogs new tricks. That's what people falsely believed and that was the reason why UAE residents preferred buying new dogs rather than adopting. Dog shelters were overcrowded and innocent homeless dogs who couldn't find homes were b