Refreshing rewards: How HEINEKEN USA reduced reliance on third-party data

Beer brand HEINEKEN devised a strategy to gather first-party customer data.

The future of identity

This article is part of a series of articles from the WARC Guide to the future of identity. Read more.

The need to move away from third-party data has never been more urgent. Privacy regulation like the GDPR and CCPA, as well as browser...