Staying ahead of the game: How brands can appeal to SEA mobile gamers

Mobile gaming in Southeast Asia has experienced exponential growth since the start of the pandemic in early 2020 and InMobi’s Rishi Bedi explains how to do advertising right in mobile gaming.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

Mobile gaming has come a long way from the simple yet engaging Snake on Nokia phones more than two decades ago. Today, we have everything from casual match-three puzzles like Candy Crush Saga to intense 3D battle royales like Fortnite on our primary device – the mobile.

It’s become a huge industry, with over 2.5 billion mobile gamers and over US$77.2 billionin revenue generated worldwide in 2020. Southeast Asia...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands