Sustainable marketing in India: The tip of the iceberg

Sanchita Roy

The key to understanding the future is sustainability, and Havas Media’s Sanchita Roy says corporate India can play a pivotal role in society’s embrace of sustainability values.

This article is part of a Spotlight series on sustainability marketing in India. Read more

“I don’t want to protect the environment. I want to create a world where the environment doesn’t need protecting.”

If only we could live by this mantra! Each one of us matters, has a role to play and can make a difference. The key to understanding the future is sustainability and corporate India can play a pivotal role in embracing the values of sustainability.

The term sustainable development was first introduced by The Brundtland Report in 1987, which wrote that "Sustainable development is...

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