Ultimate guidelines for Indonesia’s mobile gaming landscape

Amid the pandemic’s deep impact on Indonesia’s consumer behaviours, dentsu X’s Rommy Yosef Pantouw looks at how brands can tap opportunities in the burgeoning mobile gaming market.

This article is part of a Spotlight series on how brands can play better with Southeast Asia’s mobile gamers. Read more

The pandemic has impacted key consumer behaviours across the world without exception. It has impacted what consumers will buy, where the transaction will happen, why they make a purchase and how much they are willing to spend.

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