Loto Chile: You're Already a Millionaire

Loto, a Chilean lottery company, drove sales and distinguished itself from its competition running a campaign that appealed to the values and emotions of a wide audience.

Campaign details

Brand: Loto Brand owner: Polla Chilena de Beneficencia Agency: Y&R Santiago, OMD Santiago Country: Chile

Executive summary

Loto faced an undifferentiated category that shared similar content and focused on highlighting the jackpot mechanic and the potential for material gain. In conforming to these conventions, Loto had lost the trust of contemporary Chileans, who value

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands