Fevikwik: Getting the fixer at home to fix more

Leading Indian adhesive brand Fevikwik broke with tradition to create a shift in its communications and target audience, and at the same time expand the category.

Campaign details

Brand: Fevikwik Brand owner: Pidilite Lead agency: Ogilvy Country: India Industries: Home improvement Media channels: Content marketing, Point-of-purchase, in-store, Product placement, Product sampling, Television Budget: 1 - 3 million

Executive summary

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