UN Women: Bridal Uniform

UN Women, the United Nations entity dedicated to gender equality, achieved social and political change around the issue of child marriage in Pakistan with its Bridal Uniform campaign.

Campaign details

Brand: UN Women Pakistan Brand owner: UN Women Pakistan Lead agency: BBDO Pakistan Country: Pakistan Industries: Charities & voluntary organisations Media channels: Direct marketing, Public relations Budget: No budget

Executive summary

To raise awareness of child marriages in Pakistan, we collaborated with Ali Xeeshan – the country's best-known fashion designer – and designed a new form of bridalwear. This design merged a Pakistani schoolgirl uniform with traditional bridal embroi

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