Volvo Cars Australia: Omtanke – rethinking Volvo

Car manufacturer Volvo created a Living Seawall to reinvent its image and attract luxury car buyers in Australia.

Campaign details

Brand: Volvo Cars Australia Brand owner: Volvo Cars Agencies: whiteGREY, Mindshare Market: Australia Industries: Automakes & marques, Luxury Automotive Media channels: Cinema, Mobile & apps, Online display, Online video, Outdoor, out-of-home, Public relations, Social media, Television 5 - 10 million

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands