Museum of Modern Art Bogotá: The MAMBO is leased

The Museum of Modern Art Bogotá (MAMBO) increased revenues and number of visits through a stunt that saw it being put up for rent.

Campaign details

Brand: Museum of Modern Art Bogotá (MAMBO)Brand owner: Museum of Modern Art Bogotá (MAMBO)Agency: DDBCountry: Colombia

Market background

The Museum of Modern Art Bogotá (MAMBO) was facing three major threats:

  1. Museum crisis.Within the past 10...