Czech Insurance Association: Distractions Kill

The Czech Insurance Association raised awareness of the dangers of using phones while driving by placing the emphasis on the people that survive car crash victims.

Campaign details

Brand: Czech Insurance Association Agency: BeefBrothers Country: Czech Republic

Background

More than 500 people die on Czech roads every year and over 100,000 traffic accidents occur annually. The most common cause is people not paying attention while driving, and one of the leading causes of not paying attention are our phones.