Czech Insurance Association: Distractions Kill

The Czech Insurance Association raised awareness of the dangers of using phones while driving by placing the emphasis on the people that survive car crash victims.

Campaign details

Brand: Czech Insurance AssociationAgency: BeefBrothersCountry: Czech Republic

Background

More than 500 people die on Czech roads every year and over 100,000 traffic accidents occur annually. The most common cause is people not paying attention while driving, and one of the leading causes of not paying attention are our phones.

A driver loses attention for approximately five seconds when writing a text message. During that short time span, they could travel 50-90 metres – the length of a football pitch. Opinion polls showed that 60% of drivers use their phones while driving, and a...

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