L'Oréal: Infallible over Hotpot

Makeup brand L'Oréal Paris used in-app integration, influencers and a partnership with a hotpot restaurant to boost sales of its Infallible Cushion compact face powder in China.

Campaign details

Brand: L'Oréal ParisBrand owner: L'OréalAgency: Mindshare ChinaCountry: ChinaIndustries: Cosmetics, beauty aidsMedia channels:Competitions & contests, Events & experiential, Merchandise & free gifts, Mobile & apps,...

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