LA Rams: AR Uniform Reveal

The LA Rams, an American football team, created the first-ever augmented reality (AR) uniform reveal over Snapchat in the USA.

Campaign details

Brand: LA Rams Agency: Snap, Inc.

Strategy

Objective

After a messy break up in the mid-90s, the Rams left their storied history in Los Angeles behind for brighter midwestern pastures in St. Louis. Two decades later, they returned in true Hollywood fashion; they hired the youngest head coach in the NFL,