Lifestyles Condoms: Publicly traded

LifeStyles Condoms, a condom brand, strengthened its relationship with consumers in Australia by launching a stock-market inspired e-commerce platform that made STIs publicly traded.

Campaign details

Brand: LifeStyles Healthcare Agency: FCB/Six Country: Australia

Why is this work relevant for Creative Strategy?

Making STI data sexy

Every year the Australian Institute of Health and Welfare (AIHW) publishes academic data on the spread of sexually transmitted infections (STIs) in Australia. Yet, despite these data being made widely available, STIs such as syphilis and chlamydia ha