McDonald's: Macca's Monopoly - Playing to WIN!

McDonald’s, a fast food restaurant chain, increased ROI after the coronavirus lockdown in Australia by dynamically serving prizes for its Monopoly game to encourage customers to play.

Campaign details

Brand: McDonald’s – Macca’s Monopoly Brand owner: Tim Kenward Agency: OMD Australia Market: Australia

Executive summary

Every year Macca’s runs a gamified sales promotion called Monopoly. In 2020 we super charged our approach by personalising our media based on our customers’ interests and where they were on their Monopoly journey. Despite our second biggest state Mel