Campaign Details
Brand: DON’T CALL ME JENNYFERAgency: BUZZMAN Territory: FRANCE
Executive Summary
After 10 years with no advertising, stemming the ongoing loss of female shoppers was a vital issue for the brand.
Jennyfer was no more than a shadow of the glorious French brand of the 90s. The drain of female buyers from its historical target audience (10-19 year olds) was such that its value market share had collapsed - relegating the brand to 15th place in the women's
ready-to-wear segment in 2018*. Our campaign, launched in 2019, acted like a time machine. In 6 months, we...