Lacta: Act for Love

Lacta, a chocolate brand, increased sales in Greece with a Valentine’s Day campaign featuring 28 real couples who often faced social stigma.

Campaign details

Brand: LACTABrand owner: MONDELEZ Hellas S.A.Agency: OGILVY GreeceMarket: Greece

Executive summary

Each year, around Valentine's Day, Lacta chocolate in Greece releases a new campaign, usually telling love stories in the form of branded entertainment, featuring a boy & a girl falling in love. These campaigns enjoy great engagement; however, in