Absolut: Born Colourless

Absolut, a vodka brand, launched its campaign Born Colourless in India to promote the brand while also driving global unity and striving to create a world where people look beyond their differences.

The Context

Brief

Why Absolut?

As a brand whose product is colourless, Absolut is the perfect platform for a campaign that promotes a colourless world.

Moreover, the brand's ideology, which is also colourless and based on equal love, gender equality, tol

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