Abu Dhabi National Oil Company: Executive Communications

The Abu Dhabi National Oil Company (ADNOC), launched a campaign that positioned its leader as a pioneer by securing keynote slots and media profile pieces for him.

Background

H.E. Dr. Al Jaber took the helm of ADNOC, the 12thlargest oil producer in the world, in 2016, at a time when oil prices had plunged 70 percent over the previous 18 months to around $30 per barrel resulting in a significant slump in oil expo

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