Ad Council: No one gets a diploma alone

Ad Council, an American non-profit organization, convinced Latino adults without a diploma in the US to get their HSE qualification by launching a series of videos and out-of-home ads.

Summary of the marketing challenge, methodology, insight discovered, creative execution and business impact

Having a high school degree raises income by 30%. Latinos are closing the education gap but still lag behind other groups in high school gradua was motivating. Our bilingual campaign drove 12% higher Search conversions to than similar campaigns.

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