AdColony and Toyota Team up to Drive Greater Vehicle Awareness

Car manufacturer Toyota used a mobile strategy encompassing Instant-Play and Aurora HD videos, and dynamic end cards to appeal to young Hispanic audiences and raise awareness of its Corolla hatchback model in the US.

Campaign details

Brand: Toyota Lead Agency: AdColony Region: North America

Objective

Driving Awareness — Given the strong competition in the crowded hatchback space, AdColony was challenged with the objective of driving awareness of the Toyota Corolla Hatchb

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