Adidas Nemeziz: It's not made for you

Sport retailer adidas launched new boots Nemeziz on the Benelux market with a campaign challenging football influencers to show their skills.

Campaign details

Brand: Adidas Benelux Agency: Iris Worldwide Amsterdam Countries: Belgium, Netherlands, Luxembourg

Challenge and business objectives

How do you launch adidas' most elite boots, Nemeziz, to the Benelux market on a tight budget? This was the brief. It asked specifically for a launch event in Amsterdam that would get young football creators psyched. The opportunity, however, was far