Adlaw: new EC proposals on comparative advertising

Describes the new EC Directive, amending directive 84/450/EEC on misleading advertising. If the proposal for this Directive is passed by the Council and implemented by Member States, there will be new rules to define trademark issues better, and permit (with safeguards) reference to competitors' marks.

EC proposals on comparative advertising

Ross Denton

If the Directive goes through, new rules will better define trademark issues, and (with safeguards) permit reference to competitors' marks. Individual EC countries will not be able to apply more stringent constraints of their own.

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