McLaren: Driving performance through partnership

Henry Chilcott, Group Marketing Director, McLaren Group gives an exclusive insight into the inner workings of the racing group’s partnership strategy.

Partnering for growth

This article is part of a series of articles on partnering for growth. Read more.

An interview with Henry Chilcott, Group Marketing Director, McLaren Group

Beyond the track, McLaren partners with companies as diverse as healthcare and public transport to help boost their performance. Can you explain how this works in practice?