McLaren: Driving performance through partnership Henry Chilcott Henry Chilcott, Group Marketing Director, McLaren Group gives an exclusive insight into the inner workings of the racing group’s partnership strategy. Brand partnerships Collaboration & co-creation Tech-driven innovation Esports Sports Sports sponsorship Global Partnering for growth This article is part of a series of articles on partnering for growth. Read more. An interview with Henry Chilcott, Group Marketing Director, McLaren Group Beyond the track, McLaren partners with companies as diverse as healthcare and public transport to help boost their performance. Can you explain how this works in practice?