Navigating the CCPA: Anticipating the immediate impact and long-term pitfalls for the advertising industry

The California Consumer Privacy Act of 2018 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem.

Data ethics

This article is part of a series of articles on data ethics. Read more.

The California Consumer Privacy Act of 20181 (CCPA) will transform the legal compliance requirements for businesses that buy, sell, and use personal information throughout the global advertising ecosystem. The initial compliance impact of the law will be widespread – the International Association of Privacy Professionals has estimated that more than half a million US. businesses will be regulated by the California law when it takes effect in January 2020.2Not only US businesses are likely to be affected; some...

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